This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.wherethepancakesare.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| PHPSESSID | Strictly necessary | Until you close your browser | To maintain information about each visit to the website and enable core site functionality. This cookie does not contain any personal information, and only lasts for the duration of your visit. |
| viewed_cookie_policy | Functionality | 1 year | Saves a message to let us know that you’ve seen our cookie message. |
| wordpress_test_cookie | Strictly necessary | Until you close your browser | A test performed to see if cookies are enabled on your browser. |
| wordpress_* | Functionality | 12 months | Used to maintain any users identity if they log into the site. |
| comment_author, comment_author_email, comment_author_url | Functionality | 2 weeks | Cookies beginning with “comment_author_…” are only stored if you make a comment on the site. They store your name, email and website so you don’t need to re-input each time you make a comment on the site. |
| woocommerce_cart_hash | Strictly necessary | Until you close your browser | Enables the functionality of our shopping cart. |
| woocommerce_items_in_cart | Strictly necessary | Until you close your browser | Remembers items you have put in your shopping cart. |
| wp_woocommerce_session_ | Strictly necessary | Until you close your browser | Contains a unique code for each customer so in order to find cart data. |
| woocommerce_recently_viewed | Functionality | Until you close your browser | Keeps a temporary log of products you have viewed on the site. |
| _ga | Analytics | 2 years | We use Google Analytics software to collect information about how you use our website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements. Google Analytics stores information about:
For further information on Google Analytics cookies, please visit Google Analytics Cookie Usage on Websites or view the Google Privacy Policy . |
| _gat | Analytics | 10 minutes | Google Analytics cookie - see above. |
| _gat_tNet | Analytics | 10 minutes | Google Analytics cookie - see above. |
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers email address, and phone number). We refer to this information as “Order Information.”
This includes information you provide when you book a table (contact name, phone number, email address and any additional notes such as anniversary or birthday details).
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When shopping, we keep a record of your email and the cart contents for up to 30 days via MailChimp. This record is kept to repopulate the contents of your cart if you switch devices or needed to come back another day. Read our MailChimp’s privacy policy here; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, only if you have opted in with your consent.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store–you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your information with our suppliers and service providers such as our reservations provider and payment providers.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, other lawful requests for information we receive, or to otherwise protect our rights.
Third Party Links
We may include links to websites operated by third parties (i.e. our reservations provider). These sites have independent privacy policies. We have no responsibility for the content or activity of these sites but welcome any feedback on these via the contact details below.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States namely via Stripe payments and PayPal.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records in line with UK law unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at shop@wherethepancakesare.com or by mail using the details provided below:
WHERE THE PANCAKES ARE, Arch 35a, 85a Southwark Bridge Rd, London, SWK, SE1 0NQ, United Kingdom
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